Our Story

اللغة العربية

88+ Years of Leadership

Our Story

It all started with a small shop in Suez city in 1935, that over the years turned into a full-fledged business of premium brands run by the Nassars, leading the gold and jewelry industry with an unprecedented level of services. By then, it was essential to move to a bigger market.

Timeline

1935

1960

1980

2001

2003

2007

2010

2019

2022

By then, it was essential to move to a bigger market. This was made possible with the opening of the family’s first store in Al-Hussein, the main gold marketplace in the capital city.

Throughout this decade, the Nassars further expanded their scope of work into an industrial empire, equipped with cutting-edge technologies.

Because nothing shines brighter than a diamond, time has come with the arrival of the new millennium to expand our 20,000m2 manufacturing complex to be Egypt’s first integrated gold and diamond factory.

Iram, Egypt’s premium diamond jewelry retail, opened its doors, offering a lavish royal experience, complemented by the outstanding vibes of its century-long villas, located in Korba.

With the rising demand for gold bullion, it was more essential than ever to establish BTC - Bullion Trading Center to be the bullion arm of the group.

The first refinery in Egypt and one of the biggest across the Middle East and Africa was established soon after to address the growing scope of BTC including refining, importing, exporting, and production of precious metals.

Mostafa Nassar signed a Protocol of Cooperation with the Ministry of Education and Applied Technology to establish Egypt Gold School for Applied Technology to establish Egypt Gold School for Applied Technology.

We proudly signed a protocol of cooperation with HRD Antwerp in the presence of 3 Egyptian Ministers. Following this agreement, EG Diamond has become the first and exclusive center of excellence in Egypt and Africa.

Chairman’s Message

"Over the years, BTC made a revolutionary change in the Egyptian bullion industry and left behind a success story that’s an inspiration for all the change-makers in this industry"

Hassan Nassar - Chairman of BTC

In Memory of Mostafa Nassar (1958 - 2020)

To Mostafa Nassar, the Godfather of the Gold Industry in Egypt, the one who dedicated decades of hard work to reclaim the historical reputation of Egyptian Gold.

From design innovation, world-class gold & diamond manufacturing, and introducing new carats and scopes, Mostafa Nassar laid the groundwork for all the heights we know today.

Being the most influential the industry has known, Nassar ensured to have the industry’s unspoken knowledge passed on to younger generations, through the efforts of Egypt Gold School. He continued to be involved in running the heritage of Egypt Gold Group as Chairman until he sadly passed away in July 2020, in his beloved homeland, Egypt, at the age of 62.

Until today, we’re guided by the visions and values he left behind, and following his steps towards a more prosperous future.